The US once led the world in television making. Zenith, RCA, Magnavox and Motorola built sets in plants across the Midwest. By the early 2000s nearly all of that work had moved to Asia, and today no one in the US makes the LCD and OLED panels at the heart of a modern TV. What's left is a small group of companies that design and build specialty sets here around imported panels, plus one company that does final assembly of budget TVs.
SkyVue builds weatherproof outdoor TVs in Chester, South Carolina, sealing imported panels into powder-coated aluminum housings with heating and cooling built in. Séura builds TV mirrors to order in Green Bay, Wisconsin, hiding a screen behind mirror glass for bathrooms, living rooms and hotels. Element assembles some of its budget smart TVs in Winnsboro, South Carolina, from imported kits, while other Element models arrive fully built. Each listing explains exactly what is done here, so you can decide what "American made" means to you.
See also displays, computers, electronic components and radios.
Element sells budget LED, 4K UHD, QLED and Mini-LED QLED TVs from 24 to 98 inches, with Roku, Xumo, Google TV or TiVo built in. Its lineup also includes portable TVs, outdoor TVs, gaming monitors, sound bars, projectors and home appliances. It is one of Walmart's major TV suppliers and also sells on Amazon and through independent dealers.
Element opened its TV plant in Winnsboro, South Carolina, in 2014 as part of Walmart's reshoring push. It calls the plant the only major US TV assembly operation, and it employs several hundred workers. The plant doesn't build TVs from scratch: the screen, circuit boards and most other parts arrive from China and other parts of Asia as kits. In 2014 and 2018 investigations, Winnsboro workers unboxed sets, checked the screens, opened the backs, installed a memory board and cables, then tested and repacked them. The Alliance for American Manufacturing filed an FTC complaint over the "Assembled in USA" label. FTC staff closed the case in 2015 without action after Element changed its website to say that "some – not all" of its TVs are assembled in the US. Element doesn't say which models are, and none of its product or retailer listings gives a country of origin. Import records show it still brings in complete TVs from Vietnam. Check the box or the label on the back of the TV for "Assembled in USA" before buying.
Made in: Winnsboro, SC (final assembly and testing of some models from imported kits).
Imported: LCD panels, circuit boards and other parts, mostly from China; many models arrive as finished TVs from Asia.
Source: Element, 2026 · FTC letter, 2015 · Alliance for American Manufacturing, 2018 · Post and Courier, 2018 · NIST MEP, 2024 · Panjiva import records, 2025, checked 10/2026
Winnsboro, SC
SkyVue makes weatherproof outdoor TVs for homes, restaurants, bars, resorts and other commercial venues. It offers four series:
- Full Shade for covered patios, porches and cabanas, including Fusion 4K models at 600 HDR nits
- Partial Shade
- Full Sun
- OBX, with optically bonded protective glass for shade to full sun
Its brightest "Worlds Best" models reach 2,000 to 3,000 nits so the picture holds up in direct sunlight. Each TV is sealed in a powder-coated aluminum housing, available in five colors, with built-in heating and cooling for year-round use. Every series comes in a residential smart TV version and a commercial version, and there's an optional weatherproof soundbar.
SkyVue is a family-owned, second-generation company that has built outdoor TVs in the US for 19 years. It calls itself the only major outdoor TV company still manufacturing in the USA. It works from a 165,000 sq ft plant in Chester, South Carolina, and says it supports more than 100 local families. SkyVue sells only direct and through qualified AV dealers. It has turned down Amazon and Best Buy so it can handle technical support itself.
Made in: Chester, SC (outdoor TVs designed, enclosed, sealed, assembled and tested).
Bought in: LCD panels and electronic components.
Source: SkyVue, 2026 · SlashGear, 2025 · USA Love List, 2026, checked 10/2026
Chester, SC
Séura makes TV mirrors and lighted mirrors for luxury homes, hotels, spas and arenas. Its Vanishing TV Mirrors look like an ordinary mirror until the TV behind the glass switches on. Vanity TV Mirrors bring a screen into bathrooms, dressing rooms and spas, and Entertainment TV Mirrors hang in living rooms, dining rooms and home bars. It also makes LED lighted mirrors in round, rectangular and full-length styles with anti-fog, adjustable color temperature and touchless controls, along with custom mirrors, more than 100 frame options, medicine cabinets and wardrobe mirrors. Homeowners buy direct or through AV integrators, and hotels and builders buy through Séura Contract. Lambeau Field is one of its customers.
Tim and Gretchen Gilbertson founded Séura in 2003 and built their first TV mirror prototype in their Green Bay garage. The company is now family-owned, run by women, and employs more than 60 people in Green Bay. It also made weatherproof outdoor TVs, but its current line focuses on mirrors. Every TV mirror is crafted to order in Green Bay, with the mirror glass, frame, finish and size chosen for each space.
Made in: Green Bay, WI (TV mirrors and lighted mirrors designed, built to order and finished).
Bought in: TV displays and LED and electronic parts.
Source: Séura TV mirrors, 2026 · NBC26, 2024 · Suess Electronics, 2025, checked 10/2026
Green Bay, WI
Television makers by state
- South Carolina: SkyVue (Chester), weatherproof outdoor TVs for full shade to full sun
- South Carolina: Element (Winnsboro), budget smart TVs, some assembled here from imported kits
- Wisconsin: Séura (Green Bay), TV mirrors and lighted mirrors built to order
Types of televisions
LED/LCD TVs are the most common and affordable type. An LED backlight shines through a liquid-crystal panel.
QLED and Mini-LED TVs add a quantum-dot layer for richer color, and use thousands of tiny LEDs for brighter highlights and deeper blacks.
OLED TVs light each pixel on its own for perfect blacks and wide viewing angles. They are made only in Asia.
Outdoor TVs are sealed against rain, dust, insects and temperature swings. They are rated for full shade, partial sun or full sun, with brightness from about 600 nits for covered patios to 2,000–3,000 nits for direct sunlight.
TV mirrors hide a TV behind special mirror glass, so it looks like a mirror when off and shows a picture when on. They are popular in bathrooms, bedrooms, living rooms and hotels.
Smart TVs have built-in streaming platforms such as Roku, Google TV, Xumo or TiVo.
Choosing a television
- Pick the size for your room. For 4K TVs, a common guide is a screen diagonal about two-thirds of your viewing distance or larger.
- Choose the resolution and panel type: 4K is standard, while QLED and Mini-LED cost more but offer better brightness and contrast.
- For outdoor use, match the TV to the sun exposure and check its weatherproof rating, operating temperature range and brightness.
- Pick a smart platform you already know, or plan to add a streaming stick.
- Check inputs and features such as HDMI ports, gaming refresh rates and HDR formats.
- Ask about warranty and service. Specialty makers often repair sets at their own US factories.
Reading "Made in USA" on televisions
Under FTC rules, an unqualified "Made in USA" claim means all or virtually all of the product is made here. No TV sold today meets that test, because the display panel, the most valuable part, is always imported, along with most circuit boards and chips. "Assembled in USA" should mean the TV was substantially put together here. In practice that can range from building a custom weatherproof enclosure around a panel to just installing a board in a nearly finished set. A brand can also assemble some models here and import others fully built. Look for "Assembled in USA" on the box or the label on the back of the specific set.
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A company may be based in the USA while making some products elsewhere. Check the manufacturer's own site for where a specific product is made.